Today's buyers expect highly tailored sales & marketing content.
When you have well-defined personas you will save time by already having a strong understanding of what your buyer's pain points are and what kind of solution is most important to them.
Knowing your buyer personas will also help you:
Build more effective marketing communication based on what your customers want from your product or service.
Guide your sales team as they work a lead through each of the sales cycle stages. The sales cycle (or funnel) goes from discovery to conversion. At each stage, you need to customize your approach depending on the persona and their ideal communication style.
CLOSE MORE SALES!