Fractional CRO & CMO Teams
Who solve the most difficult revenue challenges for scaling CEOs.
Made it through startup scale and reached a revenue plateau in your business?
Our comprehensive 12-month Revenue Scaling Program engrains competitive Go-To-Market and brand strategies. It builds up the processes and people required to scale revenue across Branding, Marketing, Sales, Customer Success (CS), and Revenue Operations (RevOps). Plus, we empower your team to take the reins of your Revenue Engine while we work together, enabling a seamless transition at the end of our engagement. And, if mutually desired, we can place your Fractional Revenue Leader permanently inside of your company after our engagement.
We’re not meant to be long-term. We are here to build your Revenue Engine, grow your revenue, and empower your team to take over and scale.
We do not work with startups or companies under $3M in annual revenue.
Break down the silos between your revenue departments.
Most companies struggle to gain alignment between Marketing, Sales, and CS. Their mid-funnel and post-purchase activities become inefficient, the division of labor becomes blurred, and the cost to acquire customers increases. Plus, this lack of alignment bleeds into the Sales to Customer Support handoff, retaining customers, and expanding revenue.
We focus on alignment throughout the entire customer experience, including The Buyer’s Journey and The Customer’s Journey, so you consistently attract, engage, and delight your customers and holistically drive revenue growth.
No silo approaches here. Everything we do is holistic, and that’s why our clients consistently increase revenue.
Tired of traditional sales and marketing consultants?
Some consultants promise "tons of leads" or "expert sales training" to fix your underperforming revenue. That silo approach doesn’t work. We spent 5 years perfecting our model.
We know what our CEOs want.
- Experienced Fractional CROs and CMOs who have actually scaled companies before.
- Ability to work with us for 40 days and view the entire GTM and Revenue Project Plan before making a decision to commit.
And best yet?
- Halfway through our 12-month agreement, our monthly retainer fee drops by 50%, and our team plays for the "upside", meaning we get paid commission and succeed when you do.
- If mutually desired, you may hire the CRO or CMO who helped you scale for a competitive placement fee and 90-day transition, or we will use our recruiters to replace ourselves or train someone on your internal team.
We Build Holistic Revenue Engines
To scale revenue as a modern business owner, you must invest in the entire revenue ecosystem and ensure The Buyer’s Journey is successful from the first touchpoint in Marketing through the Sales process and The Customer’s Journey from client onboarding, adoption, retention, expansion, and advocacy.
No more silo strategies. They don’t convert, and they create friction for your customers.
1 | Go-To-Market (GTM) & Brand Strategy
At House of Revenue®, we have no business attempting to scale your company if we don’t first understand how you’ve historically gone to market, what’s changed since you initially launched your GTM strategy, how your buyer and market have shifted, and how your competition is taking market share.
We conduct a thorough audit of your buyer, the market, your competitors, how your product or service ranks in the customer’s eyes, pricing analysis, your brand aesthetic, personality, voice, reach, and all historical conversion data metrics so we can provide you with a Go-To-Market Toolkit that serves as the basis for your 12-month Scaling Roadmap.
2 | Modern Marketing
To us, marketing is more than beautiful content and email blasts. Marketing is the driving force behind your buyer's and customer's experience with your brand. At its core, marketing should drive revenue, decrease Customer Acquisition Cost (CAC), and increase the average customer lifespan. Our Revenue Leaders achieve this by attracting your ideal buyers with persona-aligned messaging that speaks to their pain points, and engaging your audience with valuable content - driving demand generation and Marketing Qualified Leads (MQLs).
To achieve this, we rebuild your website on HubSpot CMS with our Growth-Driven Design (GDD) methodology that encourages conversion. We also build the strategy and execution plan for your buyer personas and Ideal Customer Profiles (ICPs), SEO, social, organic and paid media, and all facets of content marketing.
3 | Efficient Sales Teams
On day 30, we present your Revenue Organization (Org) Chart, which outlines every revenue role you’ll need during our 12-month roadmap to increasing revenue.
If you currently have sales professionals and sales managers or sales leaders, we provide a 3-point evaluation (objective, subjective, and quantitative) benchmark for each person. Then, we align the right people with the right roles and provide clear job descriptions, activity plans, data-backed quotas, and individual learning and development plans. We rely on our 18 national contract recruiters to provide you with top sales talent for roles that need to be filled.
We build or enhance your HubSpot Sales Hub CRM, then deliver your Sales Strategy, Sales Playbook, and Sales Enablement resources and give access to our online, on-demand sales training program, Sales House™ by Revenue Academy™.
Our Fractional CRO and VP of Sales & CS hold your sales team accountable, measure performance, and provide in-the-field coaching, deal progression, and visibility into quota attainment.
4 | Dedicated Customer Success
Customer Success is about continuing to delight your buyer long after they sign your contract. We’re dedicated to turning your clients into advocates and leveraging happy clients to build case studies, testimonials, and generate Customer Success Qualified Leads (CSQLs).
Your CS team’s performance should be measured by revenue retention, customer user adoption, product-suite penetration, revenue expansion, and customer renewal. As with sales roles, our recruiters can fill your open Customer Success and Account Management positions.
Our Customer Success Toolkit focuses on every stage of The Customer’s Journey, including new client onboarding, implementation, adoption, retention, expansion, and advocacy. To build it, we audit your existing CS roles, evaluate your CS team members, conduct a client churn audit, and produce a product/service suite penetration chart across your current clients so you can quickly identify areas for revenue expansion by client.
Our Fractional CRO and VP of Sales & CS assist your CS team with learning key account management and customer retention practices and work in tandem with our RevOps team to build customer knowledge bases, ticketing systems, and communication pathways, surveys, and client incentive programs on HubSpot Service Hub.
5 | Focused RevOps
RevOps is the glue that holds your House of Revenue® together. An unshakeable revenue ecosystem must have a technology (tech) stack built for automation, efficiency, and visibility into key data. This technology implementation provides the revenue intelligence required to scale your business and drive your Revenue Engine.
Our Tech Stack Audit will identify your gaps, overlaps, inefficiencies, under-use, misuse, and flaws of your current CMS, CRM, marketing automation, sales automation, customer and tech support, ticketing, knowledge bases, and customer communications and feedback loops, including surveys.
All our Revenue Engines are built on HubSpot, and we can layer in additional revenue enablement and automation technologies as needed. Our RevOps team will migrate, build, implement, customize, and support your revenue tech stack during our engagement, then train your team to take it over when you graduate our services.
The average starting annual revenue of our clients in 2021 was $11.7M.
The average annual revenue growth of our clients in 2021 was $5.24M.
Our average client revenue growth in 2021 was 63%.
Learn Our Process & Build Your House of Revenue® Today
Did you know? There's a massive difference between revenue growth and revenue scale. While many businesses chase after rapid revenue growth, they failed to create the infrastructure necessary for revenue scale - leading to an unavoidable revenue plateau.
Our Methodology eBook will walk you through the same process that we use to scale our clients. We teach you how to successfully strategize, build, and implement a holistic revenue overhaul, where all of your revenue departments work together to produce a revenue engine that delivers real results.