Building Process. Scaling Revenue.
We work with CEOs ready to scale.
Have you reached a revenue plateau in your business?
Our ideal CEO is ready to get out of their revenue plateau or needs to invest in their entire revenue ecosystem to level up their organization. We help you build the proper foundations so you can scale from $1-5 million to $10+ million.
Our comprehensive 9-month revenue scaling program engrains competitive go-to-market and brand strategies. It builds up the processes and people required to scale revenue across branding, marketing, sales, customer success, and RevOps. Plus, we empower your team to take the reigns at the end of our engagement.
95% of our clients renew for an additional 3-4 months as we transition their high-performing revenue engine to their internal team.
Need better organizational alignment?
Most companies struggle to gain alignment between marketing, sales, and customer success. Their mid-funnel and post-purchase activities become inefficient, the division of labor becomes blurred, and the cost to acquire customers increases. Plus, this lack of alignment bleeds into the sales to customer support handoff, retaining customers, and expanding revenue.
We focus on alignment throughout the entire customer lifecycle, including The Buyer’s Journey and The Customer’s Journey, so you consistently attract, engage, and delight your customers and holistically scale revenue. No silo approaches here.
Everything we do is holistic, and that’s why our clients consistently scale revenue.
Tired of traditional sales & marketing consultants?
Some consultants might promise "tons of leads" or "expert sales training" to fix your underperforming sales team. That silo approach doesn’t work. You need a growth team that understands all facets of scaling revenue, including branding, marketing, sales, customer success, and RevOps.
As a Fractional CRO with a supporting 5-7 person revenue growth team, we work with your team to build a strategic and holistic revenue approach, where all revenue departments work together to build a high-performing funnel that generates real results.
In 2021, we scaled 10 second-stage growth companies with average starting revenue at $4.8M to an average of $7.9M in an average 11-month timeline.
We Build Holistic Revenue Departments
To scale revenue as a modern business owner, you have to invest in the entire revenue ecosystem and ensure The Buyer’s Journey is successful from the first touchpoint in marketing through the sales process and The Customer’s Journey from client onboarding, adoption, retention, expansion, and advocacy. No more silo strategies. They don’t convert, and they create friction for your customers.
1 | Go-to-Market & Brand Strategy
At House of Revenue™, we have no business attempting to scale your company if we don’t first understand how you’ve historically gone to market, what’s changed since you initially launched your GTM strategy, how the buyer and market have shifted, and how your competition is taking market share. We conduct a thorough audit of your buyer, the market, your competitors, how your product or service ranks in the customer’s eyes, pricing analysis, your brand aesthetic, personality, voice, reach, and all historical conversion data metrics so we can provide you with a Go-To-Market Toolkit that serves as the basis for our 9-month scaling roadmap.
2 | Modern Marketing
Once your Go-To-Market Toolkit is in place, we immediately focus on building your Inbound Marketing Engine and enhancing your brand. To us, marketing is more than beautiful content and email blasts. Marketing is the driving force behind your buyer's and customer's experience with your brand.
At its core, marketing should drive revenue, decrease Customer Acquisition Cost (CAC), and increase the average customer lifespan by attracting ideal buyers with persona-aligned messaging, engaging your audience with valuable content, and constantly delighting your customers. To achieve this, we rebuild your website with our Growth-Driven Design methodology that encourages conversion. We build your Ideal Customer Profile (ICP) & Buyer Persona Toolkit, Brand Toolkit, SEO & Content Toolkit, Paid Media Toolkit, Social Media Toolkit, and build an Inbound Marketing Engine on HubSpot or Shopify + Klaviyo for our DTC clients.
3 | Efficient Sales
On day 45, we present your Revenue Org Chart, which outlines every revenue role you’ll need during our 9-month roadmap to scale. If you currently have salespeople and sales managers or leaders, we provide a 3-point evaluation (objective, subjective, and quantitative) benchmark on each person. Then, we align the right people with the right roles and provide clear job descriptions, activity plans, data-backed quotas, and individual learning and development plans. We rely on our 18 national contract recruiters to provide you with top sales talent for roles that need to be filled.
We then deliver your Sales Playbook and Sales Enablement Toolkit and give access to our online sales training program, Sales House™ by Revenue Academy™. Our Sales Empowerment Manager holds your sales team accountable, provides in-the-field coaching, deal progression, and visibility into quota attainment.
4 | Dedicated Customer Success
Customer Success (CS) is about continuing to delight your buyer long after they sign your contract. We’re dedicated to turning your clients into advocates and leveraging happy clients to build case studies, testimonials, and Customer Success Qualified Leads (CSQLs). Your customer success team’s performance should be measured by revenue retention, customer user adoption, product-suite penetration, revenue expansion, and customer renewal. As with sales roles, our recruiters can fill your open Customer Success and Account Management positions.
Our Customer Success Toolkit focuses on every stage of the customer journey, including new client onboarding, implementation, adoption, retention, expansion, and advocacy. To build it, we audit your existing CS roles, evaluate your CS team members, conduct a client churn audit and produce a product/service suite penetration chart across your current clients so you can quickly identify areas for revenue expansion by client.
Our Sales Empowerment Manager (SEM) assists your CS team with learning key account management and customer retention practices and works in tandem with our RevOps team to build customer knowledge bases, ticketing systems, communication pathways, surveys, and client incentive programs.
5 | Focused RevOps
RevOps is the glue that holds your House of Revenue™ together. An unshakeable revenue ecosystem must have a tech stack built for automation, efficiency, and visibility into key data. This implementation of technology provides the level of revenue intelligence required to scale your business. Our Tech Stack Audit and Tech Stack Toolkit will identify your gaps, overlaps, inefficiencies, under-use, misuse, and flaws of your current CMS, CRM, marketing automation, sales automation, customer and tech support, ticketing, knowledge bases, and customer communications and feedback loops, including surveys.
Our RevOps team is certified in 14 revenue enablement and automation technologies. They will migrate, build, implement, customize, and support your revenue tech stack during our engagement, then train your team to take it over when you graduate our services.
Our average clients' return on investment in 2021 was 1,125%.
The average starting annual revenue of our clients in 2021 was $4.8M.
The average annual revenue growth of our clients in 2021 was $3.04M.
Get The Step-by-Step Guide to Build Your House of Revenue™
Did you know? There's a massive difference between revenue growth and revenue scale. While many businesses chase after rapid revenue growth, they failed to create the infrastructure necessary for revenue scale - leading to an unavoidable revenue plateau.
Our Methodology eBook will walk you through the same process that we use to scale our clients. We teach you how to successfully strategize, build, and implement a holistic revenue overhaul, where all of your revenue departments work together to produce a revenue engine that delivers real results.