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Fractional CRO & CMO Teams

Helping CEOs Solve Their Most Difficult Revenue Challenges with Fractional Executive Go-To-Market Teams

Who are ready to help you bust through your revenue plateau.

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Have you made it through the startup scale and reached a revenue plateau in your business?

Our ideal CEO has achieved at least $10M in annual revenue but has plateaued and is ready to invest in their entire revenue ecosystem to level up their organization. Our Fractional Chief Revenue Officer (CRO) & Chief Marketing Officer (CMO) Teams build a Revenue Engine inside your company that allows you to break past your revenue plateau and helps you scale above $10M - $20M+.

Our comprehensive 12-month Revenue Scaling Program engrains competitive Go-To-Market and brand strategies. It builds up the processes and people required to scale revenue across Branding, Marketing, Sales, Customer Success (CS), and Revenue Operations (RevOps). Plus, we empower your team to take the reins of your Revenue Engine while we work together, enabling a seamless transition at the end of our engagement. And, if mutually desired, we can permanently place your Fractional Revenue Leader inside your company after our engagement. 

We’re not meant to be long-term. We are here to build your Revenue Engine, grow your revenue, and empower your team to take over and scale.

We do not work with startups or companies under $3M in annual revenue.

We'll help you break down the silos between your revenue departments.

Most companies struggle to gain alignment between Marketing, Sales, and CS. Their mid-funnel and post-purchase activities become inefficient, the division of labor becomes blurred, and the cost to acquire customers increases. Plus, this lack of alignment bleeds into the Sales to Customer Support handoff, retaining customers, and expanding revenue.

We focus on alignment throughout the entire customer experience, including The Buyer’s Journey and The Customer’s Journey, so you consistently attract, engage, and delight your customers and holistically drive revenue growth.

No silo approaches here. Everything we do is holistic, and that’s why our clients consistently increase revenue.

Tired of traditional sales and marketing consultants? So were we.

Some consultants promise "tons of leads" or "expert sales training" to fix your underperforming revenue. That silo approach doesn't work. We've spent 5 years perfecting our model. 

We know what our CEOs want. 

  • Experienced Fractional CROs and Fractional CMOs who have actually scaled companies before.
  • Ability to work with us for a short period of time and view the entire Go-To-Market and Revenue Project Plan before making a decision to commit.

And best yet?

  • Halfway through our 12-month agreement, our monthly retainer fee drops by up to 50%, and our team plays for the 'upside,' meaning we get paid commission and succeed when you do.

And lastly...

  • If mutually desired, you may hire the CRO and/or CMO who helped you scale for a competitive placement fee and 90-day transition, or we will use our recruiters to replace ourselves or train someone on your internal team.
Welcome to House of Revenue®
Welcome to House of Revenue
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We Build Holistic Revenue Engines

To scale revenue as a modern business owner, you must invest in the entire revenue ecosystem and ensure The Buyer’s Journey is successful from the first touchpoint in Marketing through the Sales process and The Customer’s Journey from client onboarding, adoption, retention, expansion, and advocacy.

No more silo strategies. They don’t convert, and they create friction for your customers.

1 | Go-To-Market (GTM) & Brand Strategy

At House of Revenue, we have no business attempting to scale your company if we don’t first understand how you’ve historically gone to market, what’s changed since you initially launched your GTM strategy, how your buyer and market have shifted, and how your competition is taking market share.

We conduct a thorough audit of your buyer, the market, your competitors, how your product or service ranks in the customer’s eyes, pricing analysis, your brand aesthetic, personality, voice, reach, and all historical conversion data metrics so we can provide you with a Go-To-Market Toolkit that serves as the basis for your 12-month Scaling Roadmap.

"I had the pleasure of meeting Mary last Spring. Our company hired her to review our current status and see where we could improve. There were a lot of changes over a few months that were advantageous to our small team, and I knew she was truly onto something. Almost 12 months later, the success we have experienced can directly lead back to what Mary and her team brought to the table. Her energy is infectious, and her ideas are outstanding. Mary helped structure our sales organization to be more efficient, purposeful, and team-oriented. Mary believed we could, and we crushed it! I would welcome the opportunity to learn more from Mary in a heartbeat."

Katie Betsworth
Lead Account Development Manager | VintageView

2 | Modern Marketing

Once your Go-To-Market Toolkit is in place, we immediately focus on building your Inbound Marketing Revenue Engine on HubSpot and enhancing your company brand.

To us, marketing is more than beautiful content and email blasts. Marketing is the driving force behind your buyer's and customer's experience with your brand. At its core, marketing should drive revenue, decrease Customer Acquisition Cost (CAC), and increase the average customer lifespan. Our Revenue Leaders achieve this by attracting your ideal buyers with persona-aligned messaging that speaks to their pain points and engaging your audience with valuable content - driving demand generation, and Marketing Qualified Leads (MQLs).

To achieve this, we rebuild your website on HubSpot CMS with our Growth-Driven Design (GDD) methodology that encourages conversion. We also build the strategy and execution plan for your buyer personas and Ideal Customer Profiles (ICPs), SEO, social, organic, and paid media, and all facets of content marketing.

“I’ve worked for a Fortune 500 company. I can stack the Revenue Engine that House of Revenue built for us against that Fortune 500 company, and House of Revenue would win every time. Starting at just two months into working together, we’ve now broken our monthly sales record every month for the past 5 months.”

Keith Koetting
Chief Executive Officer | Nortex Sales & Distribution

3 | Efficient Sales Teams

On day 30, we present your Revenue Organization (Org) Chart, which outlines every revenue role you’ll need during our 12-month roadmap to increasing revenue.

If you currently have sales professionals and sales managers or sales leaders, we provide a 3-point evaluation (objective, subjective, and quantitative) benchmark for each person. Then, we align the right people with the right roles and provide clear job descriptions, activity plans, data-backed quotas, and individual learning and development plans. We rely on our 18 national contract recruiters to provide you with top sales talent for roles that need to be filled.

We build or enhance your HubSpot Sales Hub CRM, then deliver your Sales Strategy, Sales Playbook, and Sales Enablement resources and give access to our online, on-demand sales training program, Sales House® by Revenue Academy.

Our Fractional CRO holds your sales team accountable, measure performance, and provide in-the-field coaching, deal progression, and visibility into quota attainment.

"House of Revenue helped me grow into a salesman who initially thought booking 40 meetings in a month was an impossible outcome. I, month over month, have hit my number and even sometimes exceeded my number. Now I can proudly say my highest month was upwards of double the 40 meetings, which I thought was impossible when I first started in my role."

Alec Hornecker
Sales Rep | Corrigo

4 | Dedicated Customer Success

Customer Success is about continuing to delight your buyer long after they sign your contract. We’re dedicated to turning your clients into advocates and leveraging happy clients to build case studies, testimonials, and generate Customer Success Qualified Leads (CSQLs).

Your CS team’s performance should be measured by revenue retention, customer user adoption, product-suite penetration, revenue expansion, and customer renewal. As with sales roles, our recruiters can fill your open Customer Success and Account Management positions.

Our Customer Success Toolkit focuses on every stage of The Customer’s Journey, including new client onboarding, implementation, adoption, retention, expansion, and advocacy. To build it, we audit your existing CS roles, evaluate your CS team members, conduct a client churn audit, and produce a product/service suite penetration chart across your current clients so you can quickly identify areas for revenue expansion by client.

Our Fractional CRO assists your CS team with learning key account management and customer retention practices and work in tandem with our RevOps team to build customer knowledge bases, ticketing systems, and communication pathways, surveys, and client incentive programs on HubSpot Service Hub.

"I've been very impressed with the whole process. The melding of our two teams has felt seamless, and the work that has been completed so far has been of high quality. It has shown that HoR has really been listening and striving to understand our company and who we are and playing to those strengths. Also, I always come away from our meetings feeling like they've been run well, have been very productive, and make me excited for the next steps."

Chief Executive Officer
SaaS Industry: AI-Powered Information Service

5 | Focused RevOps

RevOps is the glue that holds your House of Revenue together. An unshakeable revenue ecosystem must have a technology (tech) stack built for automation, efficiency, and visibility into key data. This technology implementation provides the revenue intelligence required to scale your business and drive your Revenue Engine.

Our Tech Stack Audit will identify your gaps, overlaps, inefficiencies, under-use, misuse, and flaws of your current CMS, CRM, marketing automation, sales automation, customer and tech support, ticketing, knowledge bases, and customer communications and feedback loops, including surveys.

All our Revenue Engines are built on HubSpot, and we can layer in additional revenue enablement and automation technologies as needed. Our RevOps team will migrate, build, implement, customize, and support your revenue tech stack during our engagement, then train your team to take it over when you graduate our services.

"Deadlines were always met; most of the time, we were the bottleneck slowing the process down. House of Revenue has always been professional and REAL with us. Emails, texts, calls, and Slack messages have always been answered in a prompt manner. Greg and his team have always been accessible to me and the whole sales team. I have always felt like they have been with us every step of the way, and you can tell that House of Revenue takes much pride in our success. It's been a challenging year for sure, but we all have all grown and benefitted from the process. We feel greater prepared more than ever!"

Chief Executive Officer
Professional Services Communications Company

+ Million

The average starting annual revenue of our clients in 2021 was $11.7M.

+ Million

The average annual revenue growth of our clients in 2021 was $5.24M.

% Revenue Growth

Our average client revenue growth in 2021 was 63%.

Learn Our Process & Build Your House of Revenue® Today

Did you know? There's a massive difference between revenue growth and revenue scale. While many businesses chase after rapid revenue growth, they fail to create the infrastructure necessary for revenue scale - leading to an unavoidable revenue plateau.

Our Methodology eBook will walk you through the same process we use to scale our clients. We teach you how to successfully strategize, build, and implement a holistic revenue overhaul, where all your revenue departments work together to produce a revenue engine that delivers real results.

Learn Our Methodology