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Holistic Revenue Engines

House of Revenue's Bowtie Funnel

The Bowtie funnel is groundbreaking methodology transcending traditional marketing and sales silos.

Breaking Down the Silos

In the ever-evolving landscape of sales and marketing, staying ahead of the curve is not just a choice; it's a necessity. Traditional marketing funnels have served their purpose, but in a world where customer experience reigns supreme, it's time for a fresh perspective.

Out with the traditional funnel, enter the Bowtie Funnel: a game-changing concept that's redefining the way we attract, convert, and retain clients. The Bowtie Funnel isn't just a marketing buzzword; it's a transformational approach that invites you to re-imagine your entire sales, marketing, and customer success strategy.

The Bowtie Funnel, Explained

In this episode of Revenue Radio, House of Revenue founder Mary Grothe shares a candid recount of a pivotal presentation experience that led to the creation of this revolutionary scaling strategy. The Bowtie Funnel transcends conventional silos, offering a holistic perspective on client experience—from awareness through advocacy.

Discover step-by-step insights into filling the funnel, influencing decision-makers, achieving adoption, and propelling your brand through organic advocacy. Whether you're a seasoned executive or an aspiring entrepreneur, this episode promises a fresh and invaluable perspective on sustainable business growth. Join us in this educational journey and be at the forefront of adopting the transformative Bowtie Funnel methodology.


Download the Bowtie Funnel E-Book

We'll explain the Bowtie Funnel, starting with an exploration of the buyer's journey and culminating with the creation of brand advocates. You'll discover how this holistic approach can transform your sales and marketing efforts, unlocking the full potential of your organization.