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A Note from Our CEO & Founder

House of Revenue™ was born in late 2017 from an idea that small business owners shouldn’t have to struggle and throw away so much money on failed sales hires.

House of Revenue™ was born in late 2017 from an idea that small business owners shouldn’t have to struggle and throw away so much money on failed sales hires.

Our CEO and founder, Mary Grothe, had just completed her second stint at a Fortune 1000 payroll & HR company. As a top sales producer, Mary felt that sales came naturally to her. She loves the profession and set out on a mission to help small business owners build high-performing sales departments.

Originally named Sales BQ® (BQ is the behavioral quotient), our firm helped 45 small businesses in our first 18 months. We built their sales infrastructure, recruited top sales talent, and coached, mentored, and trained salespeople in the classroom and the field. We were proud of the results but there was a stark difference in performance between our clients who on their accord, had a strong brand and marketing engine.

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Average Revenue Growth

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By mid-2019, one of our team members presented the idea to assist with marketing strategy and execution for our clients to level the playing field and start producing consistent results across all clients by building a real revenue engine with automation. By November of 2019, we had built the start of our RevOps division by becoming a HubSpot Certified Partner and contracted our first Fractional CMO to help our clients. That month, three brave clients said yes to what would become our Full Scale Ahead program (where we oversee brand, marketing, sales, customer success, and RevOps for our clients), and by March 2020, we had nine Full Scale Ahead clients. These nine clients stayed with us through the pandemic, invested roughly $250,000 in our services, and we scaled them, on average, $3.2M each.

That’s a significant number as some of them experienced substantial revenue loss due to the pandemic. Not only were we able to help our clients win that revenue back, but we scaled them and added significant additional revenue, forever changing their path forward.

2020 was a transformative year for us. Not only did we experience our greatest client ROI and results to date, but we were given the opportunity to transform internally. We shed our Sales BQ™ name and rebranded as House of Revenue™, as we firmly believe that companies’ revenue engines should be built on a rock - a firm foundation that can withstand any storm. Plus, your revenue departments should live in the same house, working together holistically to achieve results.

In 2021, we doubled the size of our company and grew our capacity to serve more clients. We began taking on seed-stage companies who are scaling to their series A/B and working with both PE firms and VCs to assist with their portfolio companies. We also added our CPG & Consumer Brands division and onboarded our first $100M+ client. But we realized, after 12 hard months, that moving forward, we are only going to work with second-stage growth companies between $2M - $20M, since we have a 2-year 100% success rate with that type of company.

We Proudly Serve CEOs Ready To Scale

In 2021, we scaled ten second-stage growth companies. Here are the results:

$ Million

Average Starting Revenue

$

Average Investment in Our Services

Months

Average Length on Our Program

$ Million

Average Revenue Growth

%

Average Return on Investment

Industries Served in 2021:

Professional Services, Accounting & Payroll, Digital Advertising, Cannabis Manufacturing, Cannabis Tech, 3PL, Commercial Power Washer Sales & Service, Technology, CPG, and SaaS.

Now, in 2022, we have 22 full-time team members ready to scale up to 16 companies this year. We’re done growing for now and planning to optimize at this size, proving we can scale more than 10 companies per year.

Full Scale Ahead

Our Full Scale Ahead model places our clients with a fractional revenue team or “pod,” as we call them. This pod is led by our CRO, Brad Hendrickson, and includes a VP of Revenue, Sales Empowerment Manager, Marketing Director, SEO Content Specialist, RevOps Analyst, and Paid Media Specialist from our House of Revenue™ team. They’re supported by our Graphic Designer and Web Developer, who support all clients. The pod serves up to 3 clients at a time, allowing our clients to replace the need to hire those roles internally; however, they can work side-by-side with mirrored internal roles - supercharging them to success.

Our average program engagement is 11 months (initial 9-month program + 3 or 4-month renewal to transition off), and we commonly find ourselves achieving 2x, and sometimes 3x YoY revenue growth for our clients. By strategically overseeing your brand, marketing, sales, customer success, and RevOps, there isn’t anything we can’t do when it comes to holistic revenue scale.

PS: Yes, we do have a 100% success rate scaling second-stage companies.

Thank you for taking the time to read this story and get to know us. Find us on LinkedIn, Instagram, and Twitter and stay connected with us.

 

Cheers to your revenue growth!

Your House of Revenue™ Team