A Fractional Chief Revenue Officer (CRO) Is Not Enough
True Revenue Scale Requires a Revenue Growth Team
Holistic Revenue Strategy
Companies don’t scale revenue overnight, especially not with siloed departments acting independently of each other. We view Revenue Engines from a holistic perspective encompassing equal emphasis on Branding, Marketing, Sales, Customer Success, and RevOps.
Modern Sales and Customer Success teams must collaborate with Marketing Departments and leverage technology and automation to their full effect.
The result? High-quality prospects, streamlined sales processes, more closed deals, and delighted customers.
Why hire a single-person CRO — who typically makes between $250k and $400k per year along with their necessary supporting cast — when you can add a Revenue Growth Team for that same cost who builds your GTM, brand, website, and entire Revenue Engine and sets you for scale?
Your Fractional Revenue Team
Hiring a Chief Revenue Officer (CRO) may seem like a logical investment and the first step when you're ready past startup scale and ready for your next phase of growth.
However, this brings challenges. The CRO role is still in its infancy, many candidates typically have a strong bias toward sales, and there is a small talent pool to recruit those willing to work for what you can pay them.
Plus, once you hire a Chief Revenue Officer, you must also build a high-performing team behind them.
Why hire a single-person CRO — who typically makes between $250k and $400k per year along with their necessary supporting cast — when you can add a Revenue Growth Team for that same cost who builds your GTM, brand, website, and entire Revenue Engine and sets you for scale?
We equip you with a Fractional Revenue Growth Team with a consistent success rate of scaling second-stage companies for roughly $30k per month (investment varies based on the size of your company).
In 2022, we have the capacity to serve 12 2nd-stage growth companies that are past startup scale, with a starting revenue above $3M, and ready to invest in building a holistic Revenue Engine that will set them for scale to $10M - $20M and beyond.
We do not work with startups or companies under $3M in annual revenue.
Long-Term Scale vs. Short-Term Growth
Companies that want to grow expect results overnight without considering the costs associated with getting those results.
Companies ready to scale understand the need to align people, systems, and processes before strategizing revenue-generating solutions and executing that strategy.
At House of Revenue®, we work with the latter — second-stage companies who have reached a revenue plateau and understand that they need to rework their Revenue Engine to climb the next mountain. We do not work with startups.
+ $11.7M Average Starting Revenue
+ 63% Average Revenue Growth
+ $5.24M Average YOY Revenue Increase
Here's How It Works
Here's More Information
Our Phased Approach
40-Day Audit & Research Phase
40-Day Audit & Research Phase - Detail
Build & Test Phase (months 1-3)
Optimize & Scale Phase (months 4-9)
Empower Phase (months 10-12)
Once we’ve built your foundation, optimized it for efficiency and scale, and spent 5-6 six months executing, it's time to begin our transition. During the Empower Phase, we focus on the essential items that make it feasible for your team to take the reins and continue on your path to scale independently.
Key focus areas:
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Additional recruiting (typically for management and leadership roles)
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Systems training refreshers
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Data analysis to ensure the GTM and revenue engine are still performing and will sustain
Recruiting
If you choose to recruit one of the House of Revenue team members, we must know as early as possible so conversations can begin and transition plans can be developed if there is a mutual fit.
Interested in Learning More About Our Process?
Then download an example 12-month Revenue Program Template we use with our clients. This same plan has helped our clients experience a 1,125% return on their investment in our services.