A Fractional Chief Revenue Officer (CRO) Is Not Enough
True Revenue Scale Requires a Revenue Growth Team
Holistic Revenue Strategy
Companies don’t scale revenue overnight, especially not with siloed departments acting independently of each other. We view Revenue Engines from a holistic perspective encompassing equal emphasis on Branding, Marketing, Sales, Customer Success, and RevOps.
Modern Sales and Customer Success teams must collaborate with Marketing Departments and leverage technology and automation to their full effect.
The result? High-quality prospects, streamlined sales processes, more closed deals, and delighted customers.
Why hire a single-person CRO — who typically makes between $250k and $400k per year along with their necessary supporting cast — when you can get both a CRO and CMO for that same cost who can also build your Go-To-Market, brand, website, and entire Revenue Engine to set you up for scale?
Your Fractional Revenue Team
Hiring a Chief Revenue Officer (CRO) may seem like a logical investment and the first step when you're ready past startup scale and ready for your next phase of growth.
However, this brings challenges. The CRO role is still in its infancy, many candidates typically have a strong bias toward sales, and there is a small talent pool to recruit those willing to work for what you can pay them.
Plus, once you hire a Chief Revenue Officer, you must also consider who is going to lead your brand strategy and build your marketing engine.
Why hire a single-person CRO — who typically makes between $250k and $400k per year along with their necessary supporting cast — when you can add both a CRO and CMO for that same cost who build your Go-To-Market (GTM) Strategy, brand, website, and entire Revenue Engine and sets you for scale?
We equip you with a Fractional Revenue Growth Team with a consistent success rate of scaling second-stage companies for roughly $30k per month (investment varies based on the size of your company).
In 2022, we have the capacity to serve 12 2nd-stage growth companies that are past startup scale, with a starting revenue above $3M, and ready to invest in building a holistic Revenue Engine that will set them for scale to $10M - $20M and beyond.
We do not work with startups or companies under $3M in annual revenue.
Long-Term Scale vs. Short-Term Growth
Companies that want to grow expect results overnight without considering the costs associated with getting those results.
Companies ready to scale understand the need to align people, systems, and processes before strategizing revenue-generating solutions and executing that strategy.
At House of Revenue, we work with the latter — second-stage companies who have reached a revenue plateau and understand that they need to rework their Revenue Engine to climb the next mountain. We do not work with startups.
+ $11.7M Average Starting Revenue
+ 63% Average Revenue Growth
+ $5.24M Average YoY Revenue Increase
Here's How It Works
Here's More Information
Learn Our Process & Build Your House of Revenue Today
Did you know? There's a massive difference between revenue growth and revenue scale. While many businesses chase after rapid revenue growth, they failed to create the infrastructure necessary for revenue scale - leading to an unavoidable revenue plateau.
Our Methodology eBook will walk you through the same process that we use to scale our clients. We teach you how to successfully strategize, build, and implement a holistic revenue overhaul, where all of your revenue departments work together to produce a Revenue Engine that delivers real results.