Scaling Revenue Doesn’t End With The Sales Department.
Defining Customer Success
Customer experience, CX, refers to the feelings and opinions of your customer throughout their relationship with you, from the first touch point with marketing, to the sales process and new customer implementation, and through ongoing customer support. The customer experience can further expand into how they use your product or service and how your product or service improves their life — specifically, how it solves their problems — and allows them to achieve outcomes they couldn’t previously achieve without you. Delighted customers become brand ambassadors and often refer trusted relationships within their network to your company.
Customer success is the relationship between your customer and a representative from your company who is dedicated to ensuring your customer achieves desired outcomes from using your product or service. Your customer success team’s performance should be measured by revenue retention, customer user adoption, product-suite penetration, revenue expansion, and customer renewal.
Customer service and tech support, although vital to the success of the overall customer experience, are not typically held to performance goals for retaining or expanding revenue. They exist to support the customer success and account management team with customer concerns, issues, tech support, and other product or service issues that may arise. They act in an operational role and support the customer’s needs at a granular level to ensure their ability to use the product or service to its full potential. These team members are often measured by NPS scores, ticket time to resolution, and other quantifiable service metrics such as exchanges, refunds, and return of merchandise.
Continue to Delight Your Customers
The House of Revenue™ team will audit all facets of your customer experience, including the roles, responsibilities, and current performance metrics of the customer success, account management, customer service, and operational support teams.
Our gap analysis identifies three key areas of improvement to help you accomplish the following:
Increase overall customer experience and customer NPS scores.
Identify up-selling, cross-selling, and revenue-expansion opportunities with your customer base.
Learn Our Process & Build Your House Today.
Fun fact: Most House of Revenue™ clients have millions of dollars of revenue waiting to be sold in their existing customer base. One of the quickest paths to increasing your ROI is developing strategic account plans for each client that lead to a significant increase in profitable revenue.