Tymothe Meskel
April 27 2023

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As a founder, you may have heard about the benefits of hiring a fractional CMO and wondered about their hourly rate. In this article post, we will delve into the world of fractional CMOs and explore their cost structure in detail.
This article is most valuable for founders that need the advantage to bring to their businesses with annual revenues ranging from $3M to $20M.
At House of Revenue®, our team is passionate about marketing, sales, and all things go-to-market. Check our podcast for more information on Fractional Teams.
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What is the real fractional CMO hourly rate? Are fractional CMO services billed at an hourly rate? A fractional CMO’s contract can look wildly different depending on the scope of their engagement and what you as the founder are looking to advance.
A full-time hire CMO's contact often varies based on several factors. Experience, depth of talent pool in an industry, level of skill, and depth of skill are the top factors that come to mind.
The cost of a fractional CMO can be determined by factors such as experience level, location, and scope of work. In this section, we will discuss the average hourly rate for a fractional CMO and explore other factors that impact the overall cost. Check out this podcast by House of Revenue® founder Mary Growthe on the True Cost of Ownership.
The hourly rate for a fractional Chief Marketing Officer typically ranges from $175 to $250 per hour. Understanding the ROI of a CMO is key to understanding their value. This may seem like an expensive investment at first glance; however, when compared to the annual salary of a full-time CMO (which can be upwards of $200K), it becomes clear that hiring a fractional executive offers significant savings without sacrificing expertise or results.
Hiring a Fractional CMO is an investment that should be carefully considered, taking into account the cost and potential return on investment. Before settling on a choice, it is essential to weigh the benefits of engaging in expert marketing services against the cost. A fractional CMO’s contract should be also evaluated based on the scope of work.
To Recap: Hiring a fractional CMO can be an expensive but cost-effective investment. The fractional CMO hourly rate can vary, with hourly fees ranging from around one hundred to two-fifty bucks depending on the individual's qualifications and job requirements. To make this decision more budget-friendly, consider exploring options such as performance-based compensation models or leveraging existing resources within your organization.
Hiring a Fractional Chief Marketing Officer (CMO) can provide your company with valuable expertise and insights into your industry's marketing landscape. A fractional CMO hourly rate or project rate might be less than you think. A seasoned professional can help develop effective strategies tailored specifically for a founder's business needs while optimizing existing campaigns and identifying new growth opportunities.
Keeping the fractional CMO’s hourly rate or project rate balanced by their scope of work will limit overloading your P&L with nice-to-have skills. You can end up using a Porsche to do milk runs. That isn't effective for scaling founder-led businesses.
Some common KPIs to measure the success of a fractional CMO include when evaluating the cost of a fractional CMO hourly rate, project rate, or retainer:
Tracking these KPIs regularly, and comparing them against industry benchmarks, will help you determine if hiring a fractional CMO is delivering positive results for your business.
Here is another article on How to Avoid GTM Failure.
The hourly rate for a fractional CMO can vary widely, typically ranging from $100 to $300 per hour. Factors that influence the cost include their experience level, industry expertise, and geographic location. It's essential to consider these factors when determining an appropriate budget for hiring a fractional CMO.
A full-time Chief Marketing Officer (CMO) may have an annual salary ranging from $175,000 to over $250,000 depending on various factors like industry size or location according to Robert Half. This translates into an approximate hourly rate of around $75 - 125+ per hour but doesn't account for additional costs such as benefits or bonuses.
Hiring a fractional CMO offers several benefits including access to expert marketing leadership at lower costs compared to full-time employees. They provide flexibility in scaling up or down based on business needs while also bringing fresh perspectives and specialized knowledge which can lead to improved marketing strategies and increased revenue growth. Check out this article to learn more about what an FCMO does