Throughout our company’s growth and the work we’ve done for our clients over the past three years, we’ve identified new ways to scale companies, sometimes, by learning the hard way.
I can think back to our early work in 2018 when our silo-focus was on rebuilding sales departments. I had just finished my second successful stint of a B2B mid-market sales career with a Fortune 1000 company. I had performed well in sales and my mission as an entrepreneur was to train up as many salespeople as I could. Within 18 months, we realized that without having a say in our clients’ marketing or technology stack, the sales teams were always going to be held back.
Thankfully, one of our team members took on our new RevOps division in 2019 and built it from the ground up. After reviewing over a dozen CRMs and automation tools, she chose HubSpot as our core technology. From there, we’ve added 13 other partners and technologies to our RevOps ecosystem. Why? Because marketing, sales, and customer success teams should not do work manually that could be automated.
For CEOs who are ready to scale, their unshakeable revenue ecosystem must have a tech stack built for automation, efficiency, and visibility into key data, providing the business intelligence required to make complex business decisions.
CEOs who stopped subscribing to siloed technologies that didn’t integrate with each other and made the investment in RevOps quickly realized how profitable their revenue engine could be by stripping out manual processes and duplicated efforts.
But RevOps isn’t just the tech stack.