As marketing has evolved in the digital age, one model has undoubtedly become the most popular — the agency. Marketing agencies have become more and more prevalent as organizations realize the need to create a digital presence but often lack the time and resources to do so.
And while agencies can certainly produce great marketing, the agency framework is no longer sufficient when it comes to delivering tremendous value that results in long-term, holistic revenue growth.
Modern marketing has evolved beyond the need for assembly-line production based on traditional marketing practices that have worked in the past. Consumers are changing, and the industry has to evolve alongside them to deliver growth marketing strategies that produce results.
That’s where the marketing studio comes into play. Rev Studio was born from a simple principle — we are more than an agency. Here’s what we mean by that.
If you’re in search of a marketing agency, chances are you expect execution-based engagements — write this blog, share this social media post, make a website.
This constant idea of production has become synonymous with marketing agencies, and it has led to an unhealthy, unproductive approach to marketing. Clients working with marketing agencies have the idea that they lead the engagement — they want something done to their exact requirements even if it’s not the most beneficial.
Why? Because traditional marketing agencies often lack the most important aspect of marketing in the first place — strategy. Many agencies value production over strategy, leading to toxic work environments and high burnout rates from creatives who are constantly forced to fit their creativity in a certain box.
In turn, clients are often left unsatisfied with the work they pay for because it fails to generate revenue. That’s not what marketing should be.
A marketing studio combines the art and science of marketing to develop strategic, data-driven marketing initiatives that result in revenue growth. Rather than blindly produce marketing material that may or may not generate results, marketing studios take the necessary time to research, test, optimize, and scale every marketing strategy until it generates results.
It’s impossible to engage a studio for “just content marketing” or “a new website” or “spinning up my HubSpot.” When marketing deliverables are segmented that way, it’s impossible to develop a full-funnel marketing strategy. Studios aim to create a revenue-generating inbound marketing engine, not just execute disconnected marketing tasks.
This does not come together overnight. It requires:
Marketing studios begin with brand ideation before strategizing how that brand ultimately results in revenue generation.
The brand must be beautifully built based on the psychological and emotional habits and desires of the buyer. Brand strategy bleeds into go-to-market strategy. All work is based on proven data and gut-instinct opinions (yes, you need both objective and subjective research to form a strategy). This includes:
With a brand strategy firmly in place, you can begin developing a marketing strategy. Brand strategy is the vision while marketing strategy is determining how that vision comes to life and makes you money.
Data-driven marketing requires understanding the gap analysis between the current state and desired future state, resulting in the need for a plethora of audits and market research on:
Those audits reveal the gap between the current state and the desired future state which then turns into a 6-12 month roadmap of granular-level execution strategy with visibility into each marketing tactic’s performance.
At long last, it’s time to begin executing the strategy. However, most marketing agencies breeze past all the steps before execution can begin, resulting in directionless production that is not supported by data.
In essence, marketing studios do everything that traditional agencies do with the addition of strategy, optimization, and transparency. Studios demystify marketing to provide a clear insight into what’s being done (the execution) and why it’s being done (the strategy), all while backing it up with data-proven processes.
When working with a marketing studio, you can expect:
At House of Revenue®, we’re ready to offer the strategic approach to marketing that your organization deserves. We don’t just sit down and crank out directionless work in hopes of something coming together in the end.
We take the time to intimately understand you and your customers to create meaningful strategies that produce results: Contact us today.